Mini Pedal Exerciser Campaign
Showcasing portable fitness equipment through influencer demonstrations
5M
Views Target
12M
Views Achieved
0.7
CPV (Paisa)
Project Overview
The Mini Pedal Exerciser brand wanted to increase awareness and sales for their compact, portable exercise equipment. They needed to demonstrate the product’s versatility and convenience for users with limited space or mobility.
Client
Industry
Sports & Fitness
Timeline
Services
Influencer Selection, Content Strategy, Performance Tracking
The Challenge
Many potential customers were unfamiliar with mini pedal exercisers and skeptical about their effectiveness compared to traditional exercise equipment. The brand needed to educate the market while demonstrating practical applications.
Our Strategy
We developed an influencer strategy focusing on fitness enthusiasts, work-from-home professionals, and seniors to showcase the product’s versatility across different use cases.
- Partner with fitness influencers to demonstrate effectiveness as part of workout routines
- Collaborate with work-from-home professionals to showcase desk usage
- Target content creators with older audiences to demonstrate low-impact exercise benefits
- Create comparison content with traditional exercise equipment
Execution
We implemented a campaign with 13 influencers creating diverse content formats across Instagram, TikTok, and YouTube.
- Selected influencers representing different use cases and demographics
- Created detailed briefs with specific demonstration requirements
- Coordinated product delivery and usage guidelines
- Implemented tracking links and custom discount codes for attribution
Services Used
- Influencer Selection
- Content Strategy
- Performance Tracking
