7.2M
Views Achieved
Objective was to promote the accessory brand’s* various bag series—targeting style-conscious and utility-driven consumers.
Create visual storytelling that connects fashion, function, and travel lifestyle.
- Influencers shot lifestyle-based reels (e.g., airport looks, daily commutes).
- Positioned bags as aspirational yet affordable.
- Views Achieved: 7.2M (Range 1), 5.2M (Range 2/ Range 3)
- Viral influencers: Shivani Durga kar (3M), Sumi Roy (2M)
Services Used
- Influencer Selection
- Content Strategy
- Performance Tracking