1M
Total Views
The objective was to build visibility and conversion for the brand’s smart kitchen range—mixer grinders, blenders, air fryers.
Differentiate the brand in a cluttered small appliance category.
- Influencers created demo and feature-led content.
- Use-case driven storytelling with kitchen routines.
- Content spanned across cooking, home décor, and tech.
- Top Influencer: Shweta Bhavsar (1M views)
- Keyword SFR drops: Air Fryer from 2.6L → 15K
- Appliance keywords generated: Sandwich Maker, Grinder Blender, Mixer
Services Used
- Influencer Selection
- Content Strategy
- Performance Tracking