45K → 93K
GVs Increase
The fitness brand* aimed to boost awareness and sales for their compact, portable fitness equipment. The goal was to highlight the product’s versatility and ease of use, especially for users with limited mobility or tight spaces.
Reposition the product from a generic exercise item to a lifestyle-friendly, space-saving solution ideal for home offices, senior citizens, and multitasking parents.
- Partnered with influencers catering to elder care, desk fitness, and home workout niches.
- Focused content on usability in compact spaces.
- Highlighted comfort, portability, and health benefits.
- Number of Reels: 5
- GVs Improved: 45K → 93K
- Targeted demographics: seniors, work-from-home users, mothers
Services Used
- Influencer Selection
- Content Strategy
- Performance Tracking