Walking Pad Fitness Campaign
Demonstrating fitness product benefits through influencer content
2x
GVs Increase
93K
Weekly GVs
16.2%
Engagement
Project Overview
Walking Pad wanted to increase awareness and sales for their compact treadmill product designed for home use. They needed to demonstrate the product’s versatility and convenience to fitness enthusiasts looking for home workout solutions.
Client
Industry
Sports & Fitness
Timeline
Services
Influencer Selection, Content Strategy, Performance Tracking
The Challenge
The walking pad category was relatively new in the fitness equipment market, with many potential customers unfamiliar with the concept. Additionally, there was skepticism about the effectiveness of compact treadmills compared to traditional gym equipment.
Our Strategy
We developed an influencer strategy focusing on fitness enthusiasts and work-from-home professionals to showcase the product’s versatility and convenience.
- Partner with fitness influencers to demonstrate workout routines using the walking pad
- Collaborate with work-from-home professionals to showcase integration into daily routines
- Create content highlighting the space-saving benefits for apartment dwellers
- Develop comparison content with traditional treadmills to address skepticism
Execution
We implemented a campaign with 15 influencers creating diverse content formats across Instagram, TikTok, and YouTube.
- Selected influencers with audiences interested in home fitness solutions
- Created detailed briefs with specific demonstration requirements
- Coordinated product delivery and setup assistance
- Implemented tracking links and custom discount codes for attribution
Services Used
- Influencer Selection
- Content Strategy
- Performance Tracking
